Lisa Guiterman

Lisa Guiterman

Lisa Guiterman has more than 14 years public relations experience focused on pharmaceutical products and health-related issues, with an emphasis on infectious diseases, women’s health and neurological conditions. Recently, she has provided comprehensive strategic counsel and media relations support for Merck & Co.,Inc.’s Gardasil, Pfizer’s Lyrica and it’s investigational Alzheimer’s treatment. Lisa is also supporting media relations for Novo Nordisk’s investigational type II diabetes drug and several Galderma skincare products.

Prior to this, Lisa served as director of communications for the Elizabeth Glaser Pediatric AIDS Foundation. She helped dramatically increase awareness of the Foundation’s HIV-related programs and position the organization as an authority for prominent national and international media outlets covering pediatric HIV/AIDS and other life-threatening illnesses affecting children.

Before joining the Foundation, Lisa was the vice president of communications for America’s Promise, the non-profit organization founded by Secretary Colin L. Powell focused on America’s children and youth. In this role, she oversaw all communications, creative and integrated marketing services. Lisa worked closely Mrs. Alma Powell to create, publish and promote a children’s book around the organization’s mission; which became a New York Times bestseller.

Lisa also spent six years in New York City working for top-ranked PR agencies providing counsel to various Fortune 500 pharmaceutical companies including Merck and GlaxoSmithKline. A major part of her work focused on establishing partnerships to support national public education campaigns that influenced consumer behavior and increased product sales. Lisa helped negotiate a first-of-its-kind sponsorship between the National Football League, American College of Cardiology, and Merck to create an innovative program to educate men about heart disease.

Lisa holds a bachelor’s of science in public relations from Syracuse University’s SI Newhouse School of Public Communications. She resides in Washington, DC where she enjoys spending time with her husband, Michael, daughter, Ava and two pugs.